Startup Case Studies

A group of lightbulbs hanging from a ceiling

I have a great idea. Now what?

18 August 2023

Okay, you have a great business idea, which you have spent time and effort validating.  And now, presto, you are ready to start a startup. So what do you do now?

An illustration of a man looking at a chalkboard with idea, success and plan graphics

Business Model Canvas Explained

18 August 2023

The Business Model Canvas is a business tool used to visualise all the building blocks when you want to start a business, including customers, route to market, value proposition and finance.

Finding Funding

18 August 2023

All startups (well most of them) need to find investment in some shape or form, from bootstrapping and peer lending, to bank loans, angel investors and crowdfunding.  So which one is for you?

What is Intellectual Property?

18 August 2023

How do you know what actually constitutes IP ownership? If you created it, bought the rights for it, or have a brand that could be a trademark, you could own IP.

Two feet standing on a pavement in front of pink 'start here' graffiti

Are you ready to start a business?

18 August 2023

So you've been thinking about starting a venture recently, but how do you know if you actually are ready? Here's a quick checklist which will help you decide.

Startup Case Study: Mycelium

18 August 2023

It is better to be extraordinary and fail, then try to be ordinary and succeed." So says Dan Holloway, whose day job might conjure images of methodical plodding rather than outlandish creativity!

A chalk board sign with a coffee cup illustration and Common Ground typography

Startup Case Study: Common Ground

18 August 2023

Common Ground on Little Clarendon Street, is a shared workspace and café, it's a social enterprise for which the word 'eclectic' might have been invented.

Startup Case Study: Pick Me Up Parcels

18 August 2023

To the world at large, students have a ball. Their life is a smorgasbord of late nights and lie-ins, with the occasional lecture thrown in to keep them on their toes. The reality is different.

Two students concentrating and working together

Becoming a student entrepreneur

18 August 2023

University education is increasingly becoming more diverse, with a greater emphasis on the whole experience, not just the actual academics.  Entrepreneurship education is becoming more prominent.

Birds eye view of three students working at a table with open books

Why should students learn entrepreneurial skills?

18 August 2023

Thinking about becoming a student entrepreneur? Or just looking to expand your skill set? Here's why as a student you need to learn entrepreneurial skills.

A pile of books sat next to a pad of paper and a pen

The similarities between academics and entrepreneurs

18 August 2023

What's the difference between an academic and an entrepreneur? In reality there are a lot of similarities in working in academia and working in a startup.

Startup Case Study: Bloom and Wild

18 August 2023

The online flower delivery company, Bloom & Wild, has 3 Oxford alumni on its team of 30, including its co-founder and CEO. We spoke to their Oxford alumni contingent to hear all about Bloom & Wild.